A dynamic video and ongoing social media campaign is helping encouraging people to “Discover Mackay”.

The video, which is just under two minutes long, was produced by local company Tropical Exposure for Mackay Regional Council and is an evolution of council’s #mackaypride campaign.

Mackay Regional Council is now encouraging people to add #discovermackay to their social media posts in order to encourage people to ‘invest, visit or make the move’ to Mackay.

The Discover Mackay branding has also been included on the sides of the region’s garbage trucks.

The #discovermackay YouTube video can be viewed here.