A sign of the times

The billboards near Forgan Bridge and Col Story Park are now displaying council-related messaging aimed at passing motorists.

Acting Mayor Amanda Camm, who officially launched the signs today, said they would drastically increase engagement and help connect the community.

She said the signs would advertise a range of council messaging, ranging from upcoming MECC shows and events to initiatives, such as the current Try the 5 get active campaign.

“It provides us with the ability to constantly change information on the signs, keep our community informed about what’s happening and value add to current communication strategies.

“The signs have been strategically placed to reach the largest number of commuters in our community – roughly 25,000 vehicles per day at each site,” Cr Camm said.

“One is located on council land over the Forgan Bridge at Cremorne and the second is at Col Story park, on Nebo Road, in front of the Mackay Visitor Information Centre,” she said.

The signs feature the latest technology, including ambient light sensors to automatically adjust brightness, online message creation portal and passive cooling systems to improve energy efficiency.

The signs were installed for council by a Queensland signage company, Voxson, which was successful in a competitive tender process late last year.