Events toolkit and resources

Council has gathered links to useful resources to help with your event planning.


Navigating council’s event process

This flowchart was created to assist event organisers with council’s event processes.


Mackay Tourism event toolkit

The event branding tool kit helps increase destination brand awareness at events in the Mackay region and can be used for consumer event marketing and merchandise by event publicists and organisers.

A consistent use of event branding in the Mackay region helps consumers acknowledge the brand and reinforces re-visitation.

The event branding tool kit for the Mackay region provides the resources and tools required to effectively promote and attract attendance to an event.


Queensland event planning

This guide outlines the guiding principles for event organisers interacting with the Queensland Government and local government authorities, to enable them to successfully plan and manage an event.

This guide provides event templates for your reference, such as event budget templates, event management plan, marketing and communications plan, risk management plan etc.


Tourism & Events Queensland – event marketing toolkit

A comprehensive resource detailing everything you need to promote your event.

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