The Enterprise Precinct was the birthplace of industry in Mackay. It will develop as an innovation and knowledge hub, providing opportunities for shared working spaces, labour skills training, technology, and products, with links to tertiary education and other institutions.

Innovation and knowledge-based industry attraction and development is important to the long-term economic growth and sustainability of the region. The precinct will accommodate a range of mixed light industry, innovation, research, and technology activities, that supports significant business, health, education, technology, and research activities seeking to establish in the region.