Finch Hatton MTB workshops deliver top tips for businesses

Council is hosting two Bike Ready Business Workshops, at Finch Hatton and Mackay, to assist businesses in learning about the significant opportunities the trails will offer.

Mackay Mayor Greg Williamson said the workshops would be co-hosted by award-winning destination and marketing specialists, Destination Marketing Store (DMS) and Swell Design.

“DMS and Swell have been working hard to develop an amazing brand and marketing strategy that will bring our new mountain bike trails to life, not just here in Mackay but around the world,” Mayor Williamson said.

“These free workshops will offer the opportunity for local businesses to learn firsthand how they can tap into that brand by creating ride ready products, packages and offers,” he said.

“This is a fantastic opportunity for local businesses – and not just those in Finch Hatton and the Pioneer Valley, but in Mackay as well – to learn how they can extend their offerings to incorporate this major destination experience.

“Many visitors to the trails will come into Mackay first and then travel to the Valley. There are many peripheral businesses, such as bike shops, car hire and accommodation, that can leverage off the branding to connect with the trails.”

The workshops will cover:

Online registration is required by Sunday, November 5 and spots are limited.

For more information contact Mackay Regional Council Senior Economic Development Officer, Grier Williamson, on 4961 9099 or email grier.williamson@mackay.qld.gov.au.